SUB-INDUSTRY Wine & Spirits
Vino.com (formerly Vino75) is one of the leading digital wine shops in Europe. Vino.com differs from a simple wine e-commerce platform as it has internally developed its own platform and has evolved into a real digital wine shop, also acting as a virtual sommelier and being able to guide customers in the choice of the best wines and liquors.
Vino.com was looking for new finance to strengthen its distribution channels and expand its customer base through targeted marketing campaigns.
SOLUTION: THE ADVISOR’S SUPPORT
Cross Border Growth Capital (CBGC) acted as Vino.com’s exclusive advisor in connection with its Series B financing round (completed in 2020). CBGC structured the documentation to address the round, producing an independent assessment of the company’s equity value, which was then validated by comparable transactions in the e-commerce wine & spirits space. The documentation produced and the attraction of multiple sizable investors increased the founders’ negotiating power in choosing the underwriter for the round.
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