Vino.com (formerly Vino75) is one of the leading digital wine shops in Europe. Vino75 differs from a simple wine e-commerce platform since it  has developed its own platform internally and has evolved into a true digital wine shop, also acting as a virtual sommelier and becoming able to guide the customer in the choice of the best wines and spirits.

SCENARIO

Vino.com was looking for new finance to strengthen its distribution channels and expand its customer base through targeted marketing campaigns.

IL SUPPORTO DELL’ADVISOR

GC acted as Vino.com’s exclusive advisor in connection with its Series B financing round (completed in 2020). GC structured the documentation to address the round, producing an independent assessment of the company’s equity value, which was then validated by comparable transactions in the e-commerce wine & spirits space. The documentation produced and the attraction of multiple sizable investors increased the founders’ negotiating power in choosing the underwriter for the round.