MamaClean is Italy’s leading digital laundry. Customers simply book the service through a proprietary, easy-to-use app, and MamaClean takes care of the rest. The MamaClean team collects the laundry at the location indicated by the customer, treats it in its workshop and returns it clean and ironed, even within the day.

SCENARIO

MamaClean was looking for new capital to expand its workshop capacity, to improve the quality of its service, to become more efficient, and to acquire new users through marketing campaigns.

THE ADVISOR’S SUPPORT

MamaClean is an example of how Growth Capital can provide a 360 degrees continuous service on different areas of a company’s fundraising, working on the medium term. After supporting the company in the structuring of the crowdfunding campaign which raised around €1M, a second bridge capital increase accompanied by a bank loan for a total raised amount of around €1.6M was also realized. An ESOP plan for management has also been negotiated.

INVESTORS AND PROCESS

Italian business angels, family offices and crowd investors have invested.