ROUND SIZE FIRST TRANCHE
Kippy is the first pet device that combines real-time GPS tracking and motor activity monitoring. Its flagship product is Kippy Evo, one of the most advanced Pet GPS & activity trackers on the market. Kippy collects data on eight different activity and wellness indicators, processes it and makes it available to pet owners through a simple and user-friendly interface.
After successfully completing a €1.1M round bridge with the support of Growth Capital, Kippy was looking for new financing in order to acquire new users and increase its brand awareness, fund working capital to support its new strategy, complete the R&D phase and the launch of Kippy Cat, and hire new key figures.
THE ADVISOR’S SUPPORT
Cross Border Growth Capital acted as exclusive advisor to Kippy in the structuring of a Series A round. CBGC was in charge of the preparation of the documentation package (from the business plan to the pitching material), the identification of the lead investor and the support to the negotiation with the same. The first tranche of €1.3M of the capital increase was successfully completed through an equity crowdfunding campaign.
INVESTORS AND PROCESS
Italian Business Angels, Family Offices and VC Funds invested in the Round Bridge.
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