Founded by Marco Brunetti and Simone Sangiorgi, Kippy is the pet care company that develops and manufactures IOT devices capable of real-time tracking and monitoring the health and motor activity of pets (dogs and cats), thanks to “SIM on chip” technology and operating on a dedicated M2M network.

SCENARIO

After achieving great success in Italy and Europe, Kippy aimed to expand further by offering its product to more pet owners worldwide. By joining Datamars, the company will have the opportunity to continue to grow and evolve its offering by also entering the U.S., the world’s top market for pet wearables and pet care-related spending.

THE ADVISOR’S SUPPORT

GC acted as financial advisor, supporting the Company in the due diligence process and in defining the financial structure of the M&A transaction, coordinating the entire acquisition process.

INVESTORS AND PROCESS

The acquiring company is Datamars, Swiss leading global supplier of high performance identification and data-based management solutions for the companion animal, livestock and textile markets.